Geographic Scope
Across Pakistan
Sector
Social Sectors
Project Period
2022
Client
Karandaaz Pakistan
Services Value
PKR 20,008,796
Project Scope
Karandaaz Pakistan implemented the 7th wave of Financial Inclusion Insights (FII) program on behalf of the Bill & Melinda Gates Foundation (BMGF).
Through rigorous qualitative and quantitative multi-country research, the FII program aimed to provide demand-side insights into the drivers and constraints to financial inclusion. The research is also sought to identify pathways to ensure that those most in need have the financial tools necessary to improve their economic capability.
Karandaz commissioned Associates in Development to carry out this national household survey using the Computer Assisted Personal Interviewing (CAPI) approach.
Services
The survey covered 6,624 households and measured and tracked awareness and use of banks, non-bank financial institutions, and digital financial services (DFS) across the population and among specific consumer segments, such as poor adults and rural women. The survey also measured the various ways individuals use DFS, such as person-to-person (P2P) transactions, bill payments, and airtime “top-ups” as well as innovative services, such as insurance premiums and savings products.
The survey provided national- and provincial-level measurements of key indicators and provide data to inform the development and adoption of new products and services. The survey sample was selected from all four provinces, ICT, GB and AJK. In addition to data collection, AiD was also responsible for data management and quality assurance through a variety of QA measures.
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