Geographic Scope
Across Pakistan
Sector
Social Sectors
Project Period
December 2019 – January 2021
Client
Kantar
Services Value
USD 120,031
Project Scope
Kantar and Karandaaz Pakistan were implementing Financial Inclusion Insights (FII) program on behalf of the Bill & Melinda Gates Foundation (BMGF). Through rigorous qualitative and quantitative multi-country research, the FII program aimed to provide demand-side insights into the drivers and constraints to financial inclusion.
Kantar hired the services of AiD to carry out a household survey using Computer Assisted Personal Interviewing (CAPI) approach. The objective of the survey was to measure and track awareness and use of banks, non-bank financial institutions, and digital financial services (DFS) across the population and among specific consumer segments, such as poor adults and rural women. The survey also aimed to measure the various ways individuals use DFS, such as person-to-person (P2P) transactions, bill payments, and airtime “top-ups” as well as innovative services, such as insurance premiums and savings products. The survey provided national- and provincial-level measurements of key indicators and provide data to inform the development and adoption of new products and services.
Services
In the first phase of the survey, a team of 24 enumerators and 5 supervisors was trained and mobilized to conduct household surveys with a total sample size of 3,500 households. The sample was spread over more than 70 districts across Pakistan. A team of 24 enumerators and 5 supervisors was selected and trained by AiD. In addition to data collection, AiD was also responsible for data cleaning and quality assurance through a variety of QA measures.
A second follow up survey was conducted after COVID-19 with the same sample i.e. the same 3,500 respondents who had previously been interviewed in the first phase of the FII survey. The interviews were conducted via Telephone and Physical visits through CAPI approach and aimed to:
- Measure and track awareness and use of banks, non-bank financial institutions, and digital financial services (DFS) across the population and among specific consumer segments, such as poor adults and rural women.
- Measure various ways individuals use DFS, such as person-to-person (P2P) transactions, bill payments, and airtime “top-ups” as well as innovative services, such as insurance premiums and savings products.
- Measure the change in financial behaviour due to the COVID-19 pandemic.
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