Project Scope and Services

Kantar Research led the design and management of a nationally representative survey funded by the Bill and Melinda Gates Foundation with the objective of creating a sustainable Balanced Energy Protein (BEP) market for pregnant and lactating women (PLW) in Pakistan. Kantar hired the services of AiD to carry out this survey, covering 5,000 respondents in all four provinces. In addition to data collection, AiD was also responsible for data management and quality assurance.